LUB-LINE® renews its brand identity in honor of its Anniversary # 25.
LUB-LINE® is a global exporter of oils and petrochemicals for the agricultural, cosmetic, and industrial sectors. Twenty-five years of experience in this market have allowed it to gain significant international presence, standing out for its reliable service and rigorous quality standards in meeting product delivery timelines. Since its inception in 1997, LUB-LINE® has been aware of and recognizes the constant changes that have occurred in the hydrocarbon industry. For this reason, they have decided to strategically refresh their image, giving a new concept to the logo, aligning with new approaches, and adapting to the current market needs, reflecting the company’s efforts to improve internal processes for quality and service.
For LUB-LINE®, it is crucial to include its internal and external customers in each of its advances. This motivates a closer analysis of the meaning of the current company image and its impact.
The forward movement of arrows turning to the right indicates progress, movement, and constant evolution. It also represents the company’s concern for a customer-focused approach, making it one of its values that reflect the excellent service the company provides – ‘people attending to people.’
The emphasis is placed on Lub-Line’s intention and efforts to include more eco-friendly solutions. That’s why the ‘E’ is in green, and one of the arrows in the image is green and points forward, symbolizing the commitment to the planet.
The different points and colors express diversity, referring to the cultures of the various countries where it has a presence, as well as the multiculturalism of the team of collaborators.
This rebranding is 100% focused on presenting an image more in line with the current situation of the company, showcasing its evolution and experience of over 25 years in the market. LUB-LINE® takes pride in working to maintain quality, commitment, and values in each process, as well as seeking new service alternatives that enhance the customer experience.
LUB-LINE® innovates its image while keeping its promise of value.
